The other day, I was with friends and we were doing a pre-paddle radio check on the beach. One of us inadvertently turned on the 'strobe' in a newer Standard Horizon handheld. It took three people-the owner, who HAD read the operating manual, and two others with years of radio experience - both with Operators licenses, one with a ham ticket - several minutes to get the 'strobe' turned off....and that was more by accident than by clear labelling and logic from the radio designers. Do more 'bells and whistles' actually increase the functionality of the radio? For example, the squelch control, if set incorrectly, can absolutely shut down the receive function. Most radios don't have a separate squelch knob anymore. I WAS in a semi-emergency situation last month where one person commented on the poor reception on the VHF, and I suspect that was because of having the squelch cranked too high. In an emergency: a)You may not be able to remember the key sequence to operate a function, or b) Somebody else may be using your radio. Things to consider, I think. BTW, the 'strobe' on that radio wasn't a strobe at all - just an ordinary bright white flashing LED buried in the front of the radio. Absolutely IMO a case of the marketing department deliberately setting out to mislead novice buyers.